Specttrum News: Hamleys, the ‘Finest Toy shop in the World’ has captivated the imagination of parents and children for over 255 years. It now has opened its first flagship store in Indore at Treasure Island mall, 11 Tukoganj Main Road, MG Road, South Tukoganj.


Reliance Lifestyle Holdings collaborated with UK based Hamleys, which marked the brand’s foray into the Indian market with the opening of its first store in India at High Street Phoenix Mall, Mumbai in 2010. The iconic brand is present in 10 cities with 21 stores across India, including the newly opened Noida store, completing 3 months of its existence in the Indian market.


The 79 stores of Hamleys, across the world serve as the finest toy shopping destination, creating magical, memorable experiences and bringing toys to life.

 

The Hamleys experience is all about its unique brand of theatre and entertainment which transport families through a world of imagination and discovery. The Hamleys World concept continues to build on a place where toys come alive. With toy demonstrators, exciting demos and events all of which come together to provide a magical experience where creativity and imagination can run free.

 

The store in Indore will offer an unprecedented selection of toys, opportunities for children to play, and amazing toy demonstrations. With around 3,000 products on offer that include a wide range of toys from much loved brands which have enthralled children over generations, it also includes Hamleys branded range, with its signature teddy bears, toy soldiers and much more, renowned for exceptional quality and play value.


The toys at Hamleys cater to children upto 14 years of age and are available across categories like soft toys, arts and crafts, educational toys, construction sets, pre-school toys, board games, remote control toys, action figures, ride-ons, dolls and play sets.

 

On the launch of Hamleys first store in Indore, Karandeep Singh, Business Head, Hamleys, said, 'Hamleys is the oldest and most renowned toy shop in the world and has now become the largest toy retailer in India since its inception in 2010."