Specttrum News: With the next round of elections in five Indian states, including Punjab, due early 2017, a first ever digital Election Campaign Management module promises to transform the way elections have traditionally been managed till date in the country. 

Sunil Khosla, a well known Communications and Political Strategist, today launched in Punjab ‘Ran-Neeti’ – India’s First WEB & APP based high precision , “Digital Political Campaign Module” for managing elections/ political campaigns which promises to increase voter share by 10-15%."


In today’s Indian political context, where a significant number of elections are being lost / won on razor thin margins hovering in the range of 1-5% vote share difference between winner and first runner up, Ran-Neeti holds special significance, since it can increase voter share by 10 – 15 % thereby increasing winnability chances immensely of a contestant or party. 


Mr Khosla said, “This high precision Digital Election Campaign module provides a candidate a virtual key to a constituency. It gives 360 degree insight of the constituency to the contestant. The App provides a complete list of voters in a particular seat be it the State Assembly or Parliamentary - district, ward wise, gender wise, caste and religion wise and past political leanings.


This is the most useful software to strengthen the connectivity between Party headquarter, karyakarta & voters. It can broadcast information from headquarters to the ground level worker. It helps you get real-time information on the voters of each booth  on daily basis. Besides, all kinds of information & statistics regarding the voters.


Another significant USP of Ran-Neeti  is that it puts the power to monitor one’s own campaign and election management within grasp of candidate’s palm. This App also enables ‘Real-Time’ connect and coordination between Karyakarta and the headquarter, thus enhancing the resource management and optimizing resource deployment.


The candidate will have information on the preference of voters towards a particular contender and party after a thorough pre-poll survey of the seat being contested with all the past results. With availability of contact details, date of birth and profession of the voter, the candidate can establish a direct rapport with the electorate sending personal messages, birthday, anniversary greetings with App that provides the political agenda of the contestant and its adversaries besides how he plans to tackle the long-standing problems of the area.

The module can play a key role on the seats where the victory margins have been wafer thin. The App would have given a tentative list of favourable voters who the candidate could mobilize specifically during the run up,” added Kholsa.


“Another most significant highlight of this unique app & web based Election Campaign Management Module  is  that it immensely contributes to the noble efforts of Election Commission of India to increase voters participation in elections and thereby strengthening Indian democracy,” added Mr Khosla.


“This digital election campaign module has already been tested and tried in the previous elections across party lines / candidates with a proven track record of increasing voter percentage, which led to various parties / Candidates victory in the polls.


Talking about the module, said Mr Sunil Khosla “This module works on “Every Vote Counts” principle - it manages every vote as at times even single valuable vote creates huge difference. With just a click of a button, any information or analysis is accessible to Candidate on his/her Mobile Phone.”


“Mostly elections are managed from top level to bottom level but our approach in this module is from grass-root (booth level) to top level. Information can be shared from Karyakarta to Candidate  / Party HQ and vise-a-versa without leaking of information.” Mr Khosla elaborated.