Yoga guru Baba Ramdev's Patanjali Ayurved Ltd, the manufacturer of herbal products and consumer goods, now has competition from another spiritual guru  Sri Sri Ravi Shankar. 

Sri Sri’s wellness brand 'Sri Sri Tattva' is all set to make an aggressive distribution push in the country. The company is targeting at least Rs 5,000 crore revenue in the first year.

Art of Living Foundation’s, Sri Sri Tattva is all set to take the FMCG industry by storm with the launch of about 1,000 retail stores in the next two years pan-India. 

At present, the brand has received good response from potential franchise partners and expects a large chunk of these stores will be rolled out in 15-18 months. 

Patanjali’s rise to a Rs 10,000-crore company in less than a decade has made most MNC rivals shift their focus to the herbal sector.